Weiden + Kennedy

Portland:



I think this ad is awful. I don't get the connection or the association between PlayBoy and this particular brand of vodka but the picture alone is just not appealing. I love how they still had to put boobs on the cartoon but since the bottle ran through the middle, they had to awkwardly put them to either side. How sill is that? Why did the bottle have to try and take the shape of a PlayBoy bunny anyways? Again, not a fan.





I love this campaign by Alta Vista. We saw a few of the TV ads in class; the ones about radar guns and testicular cancer. I haven't visited the site but from what I've seen in ads such as this one, they are trying to send the message that they have answers for everything, even obscure questions that you may not have even thought of on your own. Otherwise, it would just be another google or yahoo search engine, and who would choose a no-name over one of those without ads giving them a reason to?

New York:




Here's the link for this since I'd be willing to bet you can't read the words. http://wk.com/?#/works/391/ I'm a sucker for great copy that looks boring and tedious at first but slowly and pleasantly surprises me. I'm quick to judge, because, let's face it, I'm in college and hate reading anything more than I absolutely have to. I also enjoy copy that feels more like a conversation than a lecture and this did just that. Besides, I love football and pizza. Great, now I sound like a dude..

London:



This ad confused the heck out of me for a good 5 minutes. The first line reads "Have you ever written on a banana in biro?" I understood every word except biro. I was thinking, why doesn't it just say pen? Don't they mean pen? I have written on a banana in pen and it was glorious, but what's biro? Does that really say biro? Moral of the story: I finally looked it up, found out that it did indeed say biro and that it meant ballpoint pen and had an English origin. Then it all made sense, the ad was made in London, duh. Anyways, just a prime example that where the ads are made and displayed has a lot to do with the content and style of the ad and especially the copy within the ad.

Tokyo:



While we watched circa 30 awesome and heartfelt ads for Nike by W+K, this one was less than impressive. no music, no copy besides "Just Do It" and no amazing feat of athleticism. Am I missing something here? Sure, it's cool that they made it look like he was skateboarding in some crazy direction that look like up one way and sideways another, but that commercial was boring. Period.