New York:
As per usual with Axe, this commercial should be offensive to most women with a brain. I seriously, seriously hope some guys don't automatically do this to every girl they pass. They partially redeemed themselves at the end by doing a little role reversal but still... I'm not a fan. What's the point of the Axe Bullet anyways? Was there a big mobility problem with deodorant in the first place? It's like Go-Gurt, I don't get it! Yogurt isn't that hard to transport. Bad song choice also, just as a sidenote.
Singapore:
This campaign was to raise awareness for the indoors smoking ban that went into effect in the summer of 2007. If you can't tell by the picture, they made planters into huge ash trays and filled them with green plants. Kind of an, "in your face, now the air can be clean again" deal going on. I like it.
London:
I love the visuals in this ad. The concept of grip doesn't connect to a car in my head, until now. It was a neat way to bring a product benefit to the surface without just throwing a bunch of numbers and statistics at you. I love the different objects they used, especially the fish versus carrot. Ha!
I give mad props to this organization. Based on their tag-line and the ads the have put out, through BBH, they really have a heart for kids that aren't exactly on the right track. The smaller copy on this ad makes a really good point in saying that 10,000 kids expelled is 10,000 futures put at risk meaning kids with behavioral issues should be given help and hope, not simply punished to the point of no return. Great message!
Neogama:
"Meanwhile, you were cleaning your freezer." HAHAHAHAHAH!!!
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