HAVAS

Arnold, Boston:



I think this ad for Tyson chicken is really neat! It's simple, straight to the point, and really drives home the product benefit of building strong muscles. That kid has pretty good form from what I saw in the Olympics, too. I mean, that's just an observation.


Euro, Chicago:





Ha! I just thought these ads were clever. I would be willing to put money on the fact that the company named their vodka Effen for the sole reason of the ad campaigns that could stem from it. Still unique, but pretty 'effen' transparent if you ask me.

McKinney, Durham, NC:



I thought this ad, but more so the campaign behind it, was really interesting and unlike any fully integrated campaign we've looked at in class. McKinney worked under the theme of "Love from Above" for Virgin Atlantic. I was interested for one because our group project coming up is on Crispin Porter and they used to do the ads for this company so it was neat to be able to make that connection as soon as I looked at the McKinney website. The campaign specifically, though, was really really cool. They turned NY City into London the week before Vanetine's and had free cabs running on a 35,000 foot stretch of the city. Besides all that, they places ads like the above all over the place and included a number to text for special treatments which included directions to pubs giving free drinks away and bars giving free food away and raffling off prizes. The week ended at the famous Love sculpture where representatives were giving away free bouquets of roses! The idea was to treat people like they are treated 35,000 feet in the air when they travel with Virgin Atlantic.