Richards Group

Here's a little ode to some of the print ads out of the Richards Group agency, located in our very own Dallas, TX.



Not the most mind-blowing ad you'll ever see but it sends a good message. Besides, I wouldn't want to be put on a shoe polish account. I wouldn't have the first clue on how to get that stuff to fly off the shelves!



"When you're sleeping, we look just like those big fancy hotels. Motel 6"
Ha! But, it's quite true. What difference does it make when your eyes are closed? Although, I must say the beds make or break the hotel for me so this ad could be completely false to someone who feels that same way.



Another thing I would hate to advertise, furniture! I get a real kick out of things that are totally different but look really similar. That's why I think this ad is really effective. To the right, it says, "Thomasville, so you." That makes sense, considering people's furniture is usually a clear reflection of their personalities.



While the other three were all ads I liked and thought really worked, this one... not so much. They kind of went off on an Axe/Linx tangent for a minute with this one. It's a bra for heaven's sake! What does it matter what kind of animal you look like in it? And why is her hand so awkwardly posed? She looks like she has something wrong with her... not like a tiger.