WPP GROUP

JWT Milan


I love this spot. I had no idea what they were trying to get at...I knew it was a hospital commercial but what does that have anything to do with video games? Besides, since when did hospitals invest in creative advertising? I thought the concept was really unique and the short copy at the end brought the whole ad full circle and gave it a whole new meaning. It was so cool!


Ogilvy & Mather New York


For such a dull product like deodorant, this is one of the coolest ads I've seen. Things like toothpaste, toilet paper, and deodorant are all things people need and buy on a regular basis. The opportunity comes when consumers aren't loyal to any particular brand in these categories. One great visual like this might make you a loyal customer for Dove for a lifetime!



This print ad isn't anything spectacular but I think it was a pretty creative ( and probably very cheap) idea. I always love to see ads where the product, the toy cars in this case, isn't even shown. It fascinates me how well consumers are able to pick up on and identify what is being sold without actually seeing it. I also love when advertisers use every objects to portray product benefits, like the stair railing. This ad combines both of those things perfectly for me.

Y&R London



Y&R Melbourne


The art direction in both these commercials is awesome; very beautifully done. Y&R seems to have a thing for exploding liquids in slow motion, but it works. I especially liked the spot for Schweppes. Some of the shots were so cool being able to see the water still in the shape of the balloon, even after it was popped. I've never seen anything like that. At first, I thought the "Schweppervescence" was kind of a tacky tag line, thinking they just put the brand name in with a word that sounded fancy. But, curious, I looked up the definition of effervescence. It reads: To escape from a liquid as bubbles; bubble up. It was no coincidence they chose that word to go with their commercial full of bubble explosion.

Grey Copenhagen



Besides just being funny to look at, this ad makes a bold statement. Kind of like "in your face, it's not about race." I sort of doubt that it helped either campaign one way or the other but still a very poignant ad in my opinion. Is it just me or is white Obama a lot stranger looking than black McCain??