OMNICOM

BBDO, Germany



This spot for Jeep is catchy. I love the childish approach, without being immature or unintelligent. They didn't even show the car, but you know by the grill and spare tire that the last car standing is a Jeep. I thought that was a neat approach since I thought for sure the flow of the spot would be ruined with a shot of the real deal on the showroom floor.

DDB, London:



I love this idea for an interactive and integrated campaign for Hasbro's Here and Now limited edition of Monopoly. I can imagine thousands of users being addicted to checking the status of their own game and how they are doing in comparison to the rest of the city, I know I would be. Not only did this campaign boost sales for a game whose demand was quickly dwindling, it rewarded consumers for getting in on the action, both with entertainment and material prizes.

TBWA, LA



If you don't feel compelled to adopt Otis, you must not have a heart. Let's be honest, they could have made him look a little more sad though...The copy for this campaign is very well written in each ad they put out as well. They do a great job of provoking a feeling of guilt, unfortunately.

180, Amsterdam



This ad for Adidas feeds off of the Olympic spirit. The cool thing about this campaign was that the photos were shot in Beijing a few weeks before the games. The handful of athletes that were featured in the campaign were some of the few who traveled to China very early to adapt themselves to the climate and the city itself. They epitomized the copy of the ads by proving that even though they were all very talented and favored to win gold medals, "gold's never a given."

Goodby Silverstein, San Francisco

http://helpthehoneybees.com/#/home/home/

This website done by Goodby for Haagen-Dazs raises awareness about the plight of honey bees. It's interactive, informative, and interesting in my opinion. The connection between honey bees and the effect it has on HD's ice cream had never occurred to me. It's simple but profound to the brand and I really enjoyed reading the little blurbs about each ingredient and how much the bees affect it.



This was also done by Goodby, for HP computers. I like it a lot, but...De Beer's anyone?

Dieste Harmel & Partners, Dallas



This spot for Gatorade really held my attention. We don't always think of soccer as being a really intense game but they sure portrayed it as that here. The music was thrilling, the slow motion shots gave it a really suspenseful feel, and they also made it very diverse in the people shown. Dieste was honored as Multicultural Agency of the Year in 2008 according to AdAge. They proved it in this spot, and in the intro video for their website, there are people from all over in it, check it out!

GSD&M Idea City Austin

http://www.josplumbing.com/

This website done for KOHLER is ridiculous on so many levels. It's tacky but yet, sort of funny. Trying to make a plumber sexy and giving her lines like "Flushing is fun!" and "NO no, that's too big!" has to be the most bizarre thing I've ever seen. I don't know how I feel about it in the end but in my mind it contradicts the image KOHLER portrays in its "bold look" ads.

LatinWorks, Austin



I don't care who the target audience is, I love this spot. The Indian guy really does it for me, I think. I'm not one to get sick of different renditions of the same great idea. I loved the spot teaching men how to say 'Budweiser' and I love this spot that's along the same lines. Besides, props to LatinWorks for working sherpas into their advertising.



To demonstrate the agencies loyalty to its name, I also found this print ad for the Spanish version of ESPN. It was a neat idea, but was it before the barbed wire ad for Adidas?

Martin l Williams, Minneapolis



The Not For Sale campaign struck me as a very poignant and moving one. This non-traditional ad in the form of a receipt really caught my attention. They didn't use brutal images to fear people into awareness, but they used real people with real stories in a way that really tugged at my heart strings. I wasn't oblivious to human trafficking but being pointed to the NOt For Sale website through this receipt gave me a much better understanding for how prevalent it still is today.