This year I had mixed feelings about the ads shown during the Super Bowl. It's no secret that America as a whole raises their expectations to something unrealistic when it comes to this specific event and its showcase of advertising; I do it too and I'm not ashamed to admit that. I chose my top three based on the reason why so people tune in to Super Bowl ads in the first place- entertainment and laughter.
THE BEST
#1 NBC-The NBC Agency Burbank, CA
This commercial wasn't flashy, it didn't blow my mind, and it wasn't innovative. But, it was a ridiculous concept modeled after an acronym that many texters use in everyday life. NBC turned it into a disease that, and I'm no doctor, I'm pretty sure can't actually happen and I just smiled and said to my self, "Well done, NBC. I kinda wanna watch The Office now and experience some of that for myself."
#2 Denny's - Goodby, Silverstein & Partners, San Francisco, CA
I hate Denny's. IHOP stole my heart from Day 1, but now I'm kind of intrigued. They started off with an allusion, which usually doesn't end well, but kudos to the obnoxious interruption of the waitress. I thought that was hilarious- she wasn't messin' around with that whipped cream either. Don't you have to be 12 and under to order the smiley face pancakes though? That's beside the point- let's face it, I'm a poor college student so ending with an offer for free food didn't hurt Denny's cause either.
#3 E-Trade - Grey, NY
I'm not at the point in life where I need to be worrying about investment strategies, but when I am I can almost guarantee these ads with be on the forefront on my mind. The whole putting adult voices to baby bodies is just hysterical. There's just something about it that really strikes a chord with me and I would have thought trying to recreate it for a second year wouldn't fly, but I loved it just as much as last year's ad.
THE WORST
#1 Teleflora.com- Fire Station Agency, Buffalo, NY
This commercial didn't do much of anything for me, in fact I thought it was a little over the top for the service it was selling. There was nothing wrong with the woman who received the box of flowers but all of a sudden she get's attacked by the stupid flower that called her ugly, and her cat fat. Necessary? I don't think so. Besides, my dad sent my mom flowers in a box and they come out looking the exact same. Sheesh!
#2 GoDaddy.com, In-house
STUPID. These spots are unintelligent, unrewarding, and don't really tell me anything about the site. In fact, they make me never want to go there. The worst part is, these spots weren't alone. GoDaddy tried to air the ad below, but it was denied for obvious reasons. It was only shown online. Disgusting.
#3 Pepsi - TBWA/Chiat/Day, Los Angeles CA
This ad bored me to death. I was unimpressed with the attempt at being manly and hardcore. It's Pepsi, who gives a rip how awesome and unrealistic you can make the ingredients sound? I don't know, maybe the men loved it...but, after all, it wasn't beer sooo...
AGENCIES
Best: Goodby, Silverstein & Partners. Two reasons why they deserve top honors: The Denny's spot that still cracks me up, and the fact that they made the commercial that won the contest for Doritos, maybe not their idea but I still give them the credit.
Worst: TBWA/Chiat/Day. Love you guys, but seriously? It's almost a universal thumbs down. Sorry.
Mixed: Weiden + Kennedy. Two different ads for Coca-Cola. Bug Heist- clever and appealing, Avatars- sci-fi and sensory overload.
0 pats on the back:
Post a Comment